Coaching Industry Trends for 2024: Moving Beyond Basic

As the coaching industry evolves rapidly, trends are constantly changing. However, the focus for 2024 is clear – moving beyond the “basic” and embracing transparency and accountability. Here are the top coaching industry trends for 2024 we predict for the year ahead:

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In: Clear Outcomes and Measurable Results

Coaching industry trends for 2024 will put more emphasis on clear product/service/ offer outcomes and measurable results. This is especially crucial when pitching high ticket items.

Out: Word Salad Selling

In 2024, clarity and precision will replace fluffy and winded pitches in the business coaching industry.

In: Leveraged Education Programs

Properly designed, marketed, and priced education programs with realistic expectations are set to dominate the coaching industry trends for 2024.

Out: Building Courses for the Sake of It

The trend of everyone thinking they need to build a course is set to decline in 2024. Instead, the emphasis will be on creating value-added educational content.

In: Accountability and Feedback

In 2024, the culture of blocking out haters in the coaching industry will be replaced with a culture of asking for and listening to feedback. Acknowledging your shortcomings and continuously striving for improvement will be the norm.

Out: Lack of Accountability

Lack of accountability will no longer be tolerated in the coaching industry in 2024.

In: Strategic Price Increase

Raising your prices in 2024 will require alignment, intention, and most importantly, a solid strategy.

Out: Overnight Price Increase

The trend of increasing prices overnight in the hopes of attracting better clients is on its way out in 2024.

In: Transparency

Being transparent about your journey, especially how long it took to achieve 7 figures, will be valued in the coaching industry trends for 2024.

Out: Hiding Behind Large Numbers

Claiming to be a 7-figure coach without providing the backstory will be less accepted in 2024.

In: Long-Term Strategy

Coaching industry trends for 2024 will focus on playing the long game and creating a legacy.

Out: Quick Hacks

Quick hacks and shortcuts will be less popular in the coaching industry in 2024.

2024 is all about doing better and leaving the ‘basic’ in the past.

What are your hot or not trends for 2024? Share your thoughts below. Learn more here





Coaching Industry Trends for 2024: Moving Beyond Basic

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