Listen, I get it. You started your business because you had a vision. You had big goals, dreams, and *damn*, you’ve been working your ass off to get there.
But somewhere along the way, the chaos set in. Your days feel scattered, your efforts feel random, and no matter how hard you hustle, those big goals still seem so far out of reach.
I know this story because I’ve lived it… I was stuck in that endless cycle of doing *all the things*—posting on every platform, chasing leads, feeling like I was constantly behind.
My revenue? A rollercoaster.
One month great, the next? Not so much.
But here’s what I discovered: **Success doesn’t come from doing more
It comes from doing the right things **consistently**.
That’s why I created the **90-Day Challenge**—because every woman in business deserves to feel **in control** of her outcomes. You don’t need to keep guessing or hoping for the best. You need a strategy to get there.
**Stop spinning your wheels** with random busywork and start focusing on the daily actions that actually move the needle in your business.
**Track your progress** like a CEO, so you know exactly what’s working and what’s not. No more guessing.
**Take control of your revenue**—so it’s not this up-and-down fluke, but a consistent, steady growth curve that feels predictable.
Here’s what makes this challenge different: We’re not talking about hustling harder. We’re talking about taking back control. Because let’s be real—if you don’t feel like you’re in charge of your business, you’re not really leading it. And that’s what this challenge is about: Becoming the CEO you were always meant to be.
round 1 - jan-mar 2025
90 day challenge
xx shona
Goals that turn you on:
Dive into structured daily and weekly goals, unique to your brand and personal targets.
Tech Magic via NOTION APP:
Navigate the challenge with full online tracking and tech set up.
Biz Besties Unite:
Join a tribe of fierce, like-minded women ready to lift you up, inspire you, and possibly be your new biz besties.
Actual support calls :
Three live calls with yours truly, where I spill the tea, share top tips, and answer all your burning questions.
Knowledge Bombs Incoming:
Bonus resources galore – an ebook and audio trainings that'll turbocharge your learning experience. Get ready to absorb wisdom like a badass lil sponge!
BONUS - private strategy call with Shona to map out your 90 day strategy.
all the juicy details
for women ready to go all in on making shit happen....
The Deets You Can't Miss: 90 day Focus
One session with Shona has changed my whole outlook on my business, she told me/taught me more in my one hour session than what I have received in the past from other coaches. What I love about Shona is how brutally honest she is, she tells you like it is, the kick up the arse is just what I needed and she made me sit back and really reflect on what I wanted for me and my business moving forward. She looks at business in a way like no other, I loved working with her and I cannot wait to see what working with Shona does for me and my business moving forward! If you want someone to work with who is not just going to fluff around, but who is going to tell you how it is then Shona is for you!
She looks at business in a way like no other
Kelly
Virtual Assistant
I've worked with a number of business coaches before and have never really gotten anywhere or made progress with my business. I often felt like they never quite got what I was trying to achieve. I saw Shona for a business strategy call and honestly wasn't sure what to expect from it all. She absolutely blew me away. I have never felt so seen and so understood by a coach from the get go. In t he 90 day strategy call she went through my business with a fine tooth comb, from where it's been, where it is right now and where I want to end up. She developed an entire plan, laid it all out in actionable steps and for once I am actually excited to get stuck into the nitty gritty of the business and take action on what we spoke through. Thank you Shona for your invaluable time, the effort you went to to understand me and my business, and of course for being a bloody rock star during our call together!
I have never felt so seen and so understood by a coach from the get go
Tessa
Nutritionist + Coach
I'm just wrapping up my 2nd 90 Day focus with Shona and the real game changer for me is the weekly accountability. I have known about 90 day plans for over a decade. I've made MANY plans. But nothing ever stuck. I had a huge belief that "consistency is my weak point" and between that and the wrong plan I've never made it past 3 weeks.
Now - my first challenge was admittedly a little wobbly. I was deep in burnout and while I had recognised the signs and got help the damage took a lot of recovery. I essentially had to burn my business to the ground and start again with a whole new structure, offer and niche that was better aligned for me. My action was FAR from perfect. But still I showed up and I kept taking action.
As we near the end of the second round THIS is where the momentum has started to build. I've spoken in masterclasses and podcasts, I have more PR and collaboration lined up, I've done my first ever B-roll day which has played a part in stronger content and my audience are noticing! I have new projects coming in and I know that what I am building is the fit for me.
Coming into the 3rd round I am so excited to see the work pay off with more opportunities, recognition of my skill level and building financial consistency. The consulting call with Shona alone is more impactful than I can describe - but then with the magic of weekly accountability you have a recipe for something phenomenal.
so much changed in just 90 days
Sarah, Artist and Systems expert
After just one strategy session with Shona, I'm already hooked and super excited for my business and my future self. She was so friendly to talk to, understanding and made me feel heard and also worthy. Knowing my self worth is something I've always struggled with and I can already tell she will help me so much with this. She gave me so many ideas and input for my business, I'm super excited to work with her more! Shona's business knowledge is incredible, she knows her stuff! I think everyone will have something new to learn from this fabulous woman. Thanks Shona!
I think everyone will have something new to learn from this fabulous woman. Thanks Shona!
Melissa Caven
Web Designer + Wix expert
I've fought setting up a separate grant writing business for four years and in our first one hour session she helped me make a plan of attack to bring "Grants Simplified" to life. I can't wait to see the other impactful changes I make in the next 90 days working with Shona. Bring it on.
Shona provide the no bullshit fresh eyes I needed over my business
Bridget
Business Owner
I'm truly impressed by my session with Shona today. Her guidance was invaluable in providing clear direction and effective strategies moving forward. I loved how she challenged me to clarify certain aspects I had overlooked in my excitement. Her ability to articulate the pain points of my customers in language that resonates with them is remarkable. I've followed Shona for a long time, and while her content has consistently resonated with me, during our session today I was blown away by her extensive business acumen, and it's direct relevance to my specific goals. I'm so excited for what the next 90 days will bring!
I was blown away by her extensive business acumen, and it's direct relevance to my specific goals.
Tania
Ecommerce brand
Meet the author / teacher
Hi, I'm Shona, and I'm Obsessed with Money Mindset
Shona is a Mum of 3 from Australia. Self-proclaimed badass wine lover and authenticity ambassador. Shona is Passionate about helping Mums overcome their limiting beliefs about money, totally transform their Money Mindset and Un-complicate their finances Giving them the tools and support to Empower Mums who want to learn how to manifest Wealth ... without all the fluff.
Founder of Sexy Selfish
and Tyne Creative studio
@sexy_selfish