Trying to sell your product/service without understanding their customer buyer type, is like throwing cooked spaghetti at the wall … hoping something will stick.
Ever had a whirlwind shopping spree where you bought everything in sight, only to realize later that half the stuff doesn’t really vibe with you? If you answered a sheepish ‘yes’ (don’t worry, we’ve all been there), then you know how important it is to understand not just what you’re buying, but why you’re buying it.
Now, let’s flip the table and think about this from a seller’s perspective. It’s time to dive into the fascinating world of buyer psychology!
The 4 customer buyer type profiles of the SALES World
Every customer is unique, but when it comes to buying behavior, we can group them into four major categories. Meet our Fab Four: Analytical, Amiable, Assertive, and Expressive buyers. Each of these types has their own quirks and preferences, and understanding them can help you tailor your marketing game like a pro. Can you tell from my IG page, who my buyer type is?
The Analytical Buyer: The Detail Diva
Analytical buyers are the Sherlock Holmes of shopping. They love to dive deep into the details, dissecting every specification, feature, and customer review. If you’re targeting these detail divas, you’ll want to provide plenty of information upfront. Detailed product descriptions, customer reviews, comparison charts – the works!
The Amiable Buyer: The Feel-Good Friend
Amiable buyers value personal connections and trust. They’re the ones who’ll buy cookies from a kid’s school fundraiser just because they want to support the cause. To win over these feel-good friends, focus on building personal connections and creating a welcoming, friendly atmosphere.
The Assertive Buyer: The Fast and the Furious
Assertive buyers are all about efficiency and quick results. When they want something, they want it NOW. They appreciate direct communication and fast service. If you’re serving these fast and furious shoppers, make sure to clearly state the benefits of your product and provide a seamless purchasing experience.
The Expressive Buyer: The Experience Enthusiast
Expressive buyers live for the experience and emotion of shopping. They’re the ones who’ll buy a product just because the packaging is pretty. To entice these experience enthusiasts, craft your narrative around the joy, excitement, and inspiration that your product brings.
The Secret to Sales Success
Now that you know the customer buyer type, it’s time to put this knowledge to use. Remember, the key to sales success is not to try and appeal to everyone at once. That’s like trying to be the life of the party, the DJ, and the bartender all at the same time – exhausting and ineffective.
Instead, focus on one buyer type at a time. Your messages will resonate more with them, and you’ll naturally attract more of these buyers. Sure, you might repel the others, but that’s okay! By targeting a specific audience, you can build a strong and loyal customer base who truly connects with your brand.A Word from the Wise (Buyers)To bring these buyer types to life, let’s imagine what they’d say if they could talk (and trust us, they do talk – through their buying behavior)
Analytical Buyer: “Give me all the details. And I mean ALL. I love doing my research before making a purchase.”
Amiable Buyer: “Let’s build a connection. I want to trust you and feel good about my purchase.”
Assertive Buyer: “Cut to the chase. I know what I want, and I want it now.”
Expressive Buyer: “Wow! I’m all about the feels and the thrill of the shopping experience.”
Final Thoughts – Understanding your customer buyer type is a game-changer. It helps you fine-tune your marketing efforts, connect more deeply with your audience, and boost your sales.
So, whether you’re selling handmade candles on Instagram or offering top-notch coaching services, remember to listen to what your customers are saying – not just with their words, but with their wallets too. Happy selling
Learn more about the Customer Buyer Types, and grab the full masterclass here http://sexyselfish.com/buyertypes
