Hi im Shona
I help ambitious women to build
BULLETPROOF businesses
that turn BOLD visions into bankable results—
with Integrity and SPEED
With over a decade of unapologetic expertise in business growth and mindset mastery, I’ve helped ambitious women entrepreneurs smash their financial goals, scale with speed, and build BULLETPROOF businesses—all while staying aligned with their values and living life on their terms.
actionable strategies, high-level mindset shifts, and radical integrity.
Because you deserve a business—and a life—that’s as bADASS as you are.
Learn more about me
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My 6-step framework to launch your own 90-Day Challenge with confidence and clarity.
Realworld examples to show you exactly what high-achievers are doing to stay on track and own their success.
Join the Ultimate 2025 Planning Party: Your Step-by-Step Guide to Bold Goal-Setting, Magnetic Manifestation, and Building a Year That Blows Your Mind.
Are you going to step into 2025 with clarity, confidence, and a plan—or let another year pass you by?
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Ways to Work
With ME
90 day challenge
Crush chaos, master consistency, and create unstoppable momentum with my signature program designed to create serious growth in 3 months
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Private Mentoring & Consulting
No fluff, just results. Get personalised, no-BS strategies to scale your business fast and with intention.
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daily Affirmations
Start every day with unapologetic energy and mindset magic, delivered straight to your phone.
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I've worked with a number of business coaches before and have never really gotten anywhere or made progress with my business. I often felt like they never quite got what I was trying to achieve. I saw Shona for a business strategy call and honestly wasn't sure what to expect from it all. She absolutely blew me away. I have never felt so seen and so understood by a coach from the get go. In 75 minutes she went through my business with a fine tooth comb, from where it's been, where it is right now and where I want to end up. She developed an entire plan, laid it all out in actionable steps and for once I am actually excited to get stuck into the nitty gritty of the business and take action on what we spoke through. Thank you Shona for your invaluable time, the effort you went to to understand me and my business, and of course for being a bloody rock star during our call together!
I have never felt so seen and so understood by a coach from the get go
Tessa
Nutritionist + Coach
One session with Shona has changed my whole outlook on my business, she told me/taught me more in my one hour session than what I have received in the past from other coaches. What I love about Shona is how brutally honest she is, she tells you like it is, the kick up the arse is just what I needed and she made me sit back and really reflect on what I wanted for me and my business moving forward. She looks at business in a way like no other, I loved working with her and I cannot wait to see what working with Shona does for me and my business moving forward! If you want someone to work with who is not just going to fluff around, but who is going to tell you how it is then Shona is for you!
She looks at business in a way like no other
Kelly
Virtual Assistant
I have been working with Shona over the past year and a half. It has been such a transformative experience for both my personal and professional growth. Her guidance and support have helped me clear blockages I didn’t know I had and were holding me back. Through her unique approach to money mindset, I’ve been able to accelerate my business growth in ways I never thought were possible. Her insights and practical strategies have empowered me with a sense of confidence and clarity within life and business. I highly recommend Shona to anyone looking to unlock their true potential and achieve their goals 🤍
I’ve been able to accelerate my business growth in ways I never thought were possible
Zoe Winter
Clinic Owner
After just one strategy session with Shona, I'm already hooked and super excited for my business and my future self. She was so friendly to talk to, understanding and made me feel heard and also worthy. Knowing my self worth is something I've always struggled with and I can already tell she will help me so much with this. She gave me so many ideas and input for my business, I'm super excited to work with her more! Shona's business knowledge is incredible, she knows her stuff! I think everyone will have something new to learn from this fabulous woman. Thanks Shona!
I think everyone will have something new to learn from this fabulous woman. Thanks Shona!
Melissa Caven
Web Designer + Wix expert
I've fought setting up a separate grant writing business for four years and in our first one hour session she helped me make a plan of attack to bring "Grants Simplified" to life. I can't wait to see the other impactful changes I make in the next 90 days working with Shona. Bring it on.
Shona provide the no bullshit fresh eyes I needed over my business
Bridget
Business Owner
In my month of Voxer coaching with Shona I was able to gain clarity on what I want for my business, and become even clearer on what I definitelv don't want! One of my biggest takeaways was the importance of strategy + mindset working together, and you can't do one without the other - Shona brought a lot of value in being able to blend both in
parallel. I also loved playing in the space around Legacy and what that will look like for Mamahood My Way. It was a powerful 4 weeks, but my biggest outcomes have to be the deeper connection to my business, an the greater level of trust in myself to build the business of my dreams without following a blueprint - I now get to go and design what that looks like and I couldn't be more hot for that now!
I was able to gain clarity on what I want for my business, and become even clearer on what I definitelv don't want!
Claire
Mama Hood My Way
Engaging with Shona aka sexy selfish via Voxer has been life changing. Before beginning my Voxer journey I felt overwhelmed with the decisions that lay ahead to make some big boss moves to help grow my business. I wanted and needed to make changes that allowed me to be more present with my family and make shifts to use my energy and skills doing what I absolutely love and be open to new opportunities. Shona supported and helped shift and nurture my mindset and dive deep into what I truly desire, what does it look like? Feel like? I’m in the best mindset that I have been in years and ready to grow my business in 2023
I am forever grateful to Shona and can’t wait to work with her again!
and ready to grow my business in 2023
" I’M IN THE BEST MINDSET THAT I HAVE BEEN IN YEARS
Victoria Riviere
Counsellor and therapist
After working with Shona, my business has seen significant improvements in sales and strategies. I’ve implemented new sales techniques that have resulted in increased revenue and customer acquisition. Additionally, I’ve been able to refine my business strategies, leading to more efficient operations and better decision-making processes. Overall, my business is now more successful and will continue to grow thanks to Shona and her continued support and guidance.
“ by Shonas wealth of knowledge and understanding of all things business."
"I WAS INSPIRED AND AMAZED
Tarnya
The Earths Essence
I'm truly impressed by my session with Shona today. Her guidance was invaluable in providing clear direction and effective strategies moving forward. I loved how she challenged me to clarify certain aspects I had overlooked in my excitement. Her ability to articulate the pain points of my customers in language that resonates with them is remarkable. I've followed Shona for a long time, and while her content has consistently resonated with me, during our session today I was blown away by her extensive business acumen, and it's direct relevance to my specific goals. I'm so excited for what the next 90 days will bring!
I was blown away by her extensive business acumen, and it's direct relevance to my specific goals.
Tania
Ecommerce brand
Shona has always been someone who has inspired me, even before I started business coaching with her.
She has since helped me turn my virtual assistant business into a reality. She was with me every step of the way and I loved her honesty, firmness and guidance.
Helping me find my niche and revealing layers of myself that will help me stay accountable and true to myself. I would highly recommend shona to anyone needing guidance in life or in business. Thank you
you can be a mum and a total BOSS lady and slay the day"
"Shona showed me
Jazmine
Who understands what your trying say when you don’t even know how to explain it yourself or put it into words. Shona is that person to me. Her guidance through some of my toughest life choices has always picked me up & reminded me to be true to who I am.
Having someone like this incredible person so inspiring & positive be there for me when I didn’t know how to cope has seen me through some of my darkest day.
Shona hasn’t once ever given up on me, & I look up to her more than she knows. In my 2 years of knowing her I can truly say she has made me a better person, & im forever grateful for her mentoring me”
“that you meet someone who just knows all things you need to hear,?"
"its not everyday
Caitlin
The guided soul
Adjusting to 2 kids, a move and a life transition had left me in a place I was feeling pretty empty. Nothing left for me! Shona helped me get really honest about what I need and acknowledge how important it is to look after ME too. Shona awoke a spark inside me that had been suffocating for a long time. She reminded me what ta like to feel INSPIRED, to have PASSION and a reason to FOCUS. Working 1 on 1 with Shona is a blessing. She keeps me on track even when I feel like I'm flailing! She reminds me it's ok to be HumanAF - but it's also important to dig in a build something that really makes my soul sing
1-on-1 is a total blessing"
"working with shona
sarah
Knock on wood VA
even now months later her advice plays in my head when I'm working on client emails or how to set up better systems in my business. she was my mentor and support system at a time when business life was so new and over whelming"
I invested in a business coach
"I'm so glad
Miranda
"SHONA HELPED ME TO CLARIFY MY VISION OF THE BUSINESS AND HOW IT FITS IN WITH MY PERSONAL GOALS INCLUDING MY RECENT REBRAND. SHONA CONTINUES TO WALK ALONGSIDE ME, SHARING HER KNOWLEDGE, PROVIDING GUIDANCE AND HOLDING ME ACCOUNTABLE SO THAT MY BUSINESS CAN CONTINUE TO BE SUCCESSFUL.
to walk along side me"
"Shona Continues
Danielle
magical business fairy godmother"
"Shona is my
Kelly
Sleep Consultant
Thank you Shona for helping me to level up my business plans. My mind was overwhelmed and although I had ALL the ideas of what I wanted to do to support my clients, I didn't know how to set it out and. which order to start. Step in my magical fairy godmother, Shona! She has worked closely with me as a business coach over the past 2 years to support me from start up business to thriving and exceeding well beyond my expectations including biring 2 staff. If you need a business coach who can strip it back to basics, provide you a kick in the butt and provide a clear and manageable pathway for success I definitely recommend booking in a consultation with Shona.
